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The Placebo Effect in Manual Therapy: Improving Clinical Outcomes in Your Practice

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Availability: In stock

Product code: 45

By: Brian Fulton, R.M.T.
Soft Cover; 8 1/2” x 5 3/8”
296 pages; 20 line drawings
ISBN: 978-1-909141-29-2

Product Description

Numerous studies have made the ‘placebo effect’ the most studied healing phenomenon known to mankind. In The Placebo Response in Manual Therapy, Brian Fulton has drawn on these studies to create an essential resource for all practitioners who work on a one-to-one basis with their patients. Manual therapists who learn from this book will find that their new understanding of how the placebo effect operates.

The Placebo Response in Manual Therapy presents a knowledge-based approach to augmenting a person’s own healing systems. It explains how to:

• maximize the placebo response in your patients, using knowledge from 60 years of research

• “turn on” an individual’s inner healing system, even with challenging patients

• increase your success rate and your patients’ health outcomes within your current methods of practice

• use the client-practitioner relationship as a ‘technique’ for improving health outcomes in your patients based on research concerning the therapeutic encounter

The placebo effect is an important factor in the effectiveness of all manual therapy treatments. However most manual therapists are not taught how to make use of the placebo response and many remain unaware of its potential and unsure of how to harness it as part of their therapy. This book is for you.

Table of Contents


Leon Chaitow  vii

Ruth Werner  ix

Preface  xi

Acknowledgements  xiii

Introduction to the Book  1

Part 1 Understanding the Placebo Effect  9

Definition of a Placebo  10

Enter the Placebo  13

A Historical Perspective  18

The Nature of Belief  25

Body/Mind Medicine Performance of the Placebo  33

Do Placebo Effects Last? Objective Results from Placebos  38

The Nocebo  53

Criticism of the Placebo Effect  56

Biological Pathways and Theories  60

The Placebo Responder  70

Ethics and Informed Consent  76

Part 2 Concepts and Application  85

Introduction to Part 2  86

Conditioning  89

Expectancy  98

Motivation and Desire  109

Trust  113

The Power of Listening  117

Feelings of Care and Concern from the Practitioner  124

Establishment of a Feeling of Control  128

Reducing your Patients’ Anxiety Levels  135

Receiving Adequate Explanation of the Pathology  149

The Narrative: How We Make Sense of the World  155

Acceptance of the Mystery of Healing  162

Certainty of the Patient  165

Time Spent By the Practitioner  170

Use of Ritual  174

The Clinician’s Persona  185

Clinical/Healing Environment  197

Practitioner’s Use of Humor  202

Helping Patients Maximize Their Own Healing Response  206

Conclusions  243

Part 3 Perspectives on Healing  247

Introduction to Part 3  247

Where Do We Go from Here?  248

Quantum Healing  256

Appendix: Developing Strong Social Support  261

References and Further Reading  263

Index  275

About the Author

Brian Fulton R.M.T. has been a massage therapist since 1999. Trained and educated in Ontario, he has maintained a clinical practice with a distinctly holistic approach to healing and disease prevention. As a past Director of the Registered Massage Therapists’ Association of Ontario, he has been actively involved in moving his profession forward on all levels.

In addition to his private practice, Brian was a health columnist for a community magazine for over ten years, writing on a broad range of topics from nutrition, exercise, injury management and disease prevention. His current passion lies in educating health practitioners to become more aware of the innate healing mechanisms inside of their patients.